Valentine’s Day Cost of Love: $128
On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – is $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual...
View ArticleMobile 411 Users on the Go and Ready to Buy
Mobile directory assistance (DA) users are consumers on the go who expect and want accurate results immediately – and tend to have an intent to buy, constituting an important subset of mobile audiences...
View ArticleSuper Bowl Advertisers Fumble in Search and Social Media but Make Other Gains
Some of the biggest brands in the world vie to capitalize on the buzz created by their Super Bowl commercials, but not all advertisers were able to maximize their multimillion-dollar investments by...
View ArticleAny Time Is Prime Time Online for TV Shows, DVR Ad-Skipping Up
Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%, according to...
View ArticleMarketers’ 2008 Priorities: Database and Analytics
Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67% of them agreeing this is the area that calls for the most investment of...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-02-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleMore ‘What If’ Data Issued on Yahoo-Microsoft Combo
Both Hitwise and comScore issued additional data this week on what sort of market player would be created with a potential merger of Yahoo and Microsoft’s MSN, in terms of reach of online properties,...
View ArticleOne-Third of Health Services Advertising Spend Is for DM Campaigns
Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales – or an ROI of $11.86 for each dollar spent – according to a new report by the...
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Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY
Google accounted for 65.98% of all US searches in the four weeks ended January 26, while Ask.com’s share – 4.21% – was up 19% year over year, according to Hitwise. Yahoo Search and MSN Search received...
View ArticleClick Fraud Rate Climbs to 16.6% in Fourth Quarter
The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6% in the fourth quarter of 2007, and the rate of click fraud for all of 2007 was up 15% over 2006 levels, according to...
View ArticleMobile Advertising Changes Voters’ Attitudes and Behaviors
With Super Tuesday not having settled who will be anointed the Republican and Democratic nominees for US President, mobile advertising may be an effective way for candidates to change voter attitudes...
View ArticleShare of Ad Spending by Medium – October 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleNASCAR Fans Revving to Buy Items in Big-Ticket, High-Tech Categories
NASCAR fans are top-spenders in big-ticket retail categories, avid tech consumers, and influencers when it comes to making business purchasing decisions, according to (pdf) a Scarborough Sports...
View ArticleA-B King of Super Bowl Ads; Hyundai Improves – SalesGenie Damages – Image
The television broadcast of Super Bowl XLII averaged a record 97 million viewers – and among the big winners were Anheuser-Busch and Hyundai, according to comScore’s 2008 Super Bowl post-game survey....
View ArticleSignificant Growth in Hispanic TV and Radio Projected
Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages – and therefore constitute a significant market opportunity – according to SNL...
View ArticleWeb 2.0 Experience on 93% of Marketers’ To-Do Lists for 2008
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers,...
View ArticleResearch Profiles Consumers Most Influenced by Sponsored Links
Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of...
View ArticleCMOs: Personalized Communications Not Measured, Underutilized, Under-Tested
Inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques, according to findings from “The Power of Personalization” global...
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